Strategy Goes All-In Again: $108.8M Bitcoin Buy Pushes BTC Yield to 23% in 2025
Strategy Adds 1,229 Bitcoin in Fresh $108.8 Million Buy as BTC Yield Reaches 23.2% in 2025
Strategy has once again expanded its already massive Bitcoin position, reinforcing its reputation as the world’s most aggressive corporate holder of the cryptocurrency. The company confirmed it acquired an additional 1,229 Bitcoin for approximately $108.8 million, paying an average price of about $88,568 per coin.
The disclosure, confirmed via a post from Michael Saylor on X and cited by hokanews, highlights Strategy’s continued conviction in Bitcoin despite ongoing market volatility. With this latest purchase, the firm’s year-to-date Bitcoin yield for 2025 has climbed to an impressive 23.2%.
 |
| source: XPost |
Strategy’s Bitcoin Holdings Continue to Grow
As of December 28, 2025, Strategy holds a staggering 672,497 Bitcoin. According to company data, those holdings were acquired at a total cost of approximately $50.44 billion, with an average purchase price of around $74,997 per Bitcoin.
The scale of the position places Strategy in a category of its own. No other publicly known company comes close to holding Bitcoin at this magnitude, making Strategy’s balance sheet a focal point for both traditional investors and the broader crypto market.
The company’s stock-linked tickers, including $MSTR, $STRC, $STRK, $STRF, $STRD, and $STRE, have become closely associated with Bitcoin’s price movements, further blurring the line between equity markets and digital assets.
A Relentless Accumulation Strategy
Strategy’s approach has remained remarkably consistent over the years. Rather than timing the market or reacting to short-term price swings, the firm has pursued a long-term accumulation strategy, frequently buying Bitcoin during periods of consolidation, pullbacks, or uncertainty.
The most recent purchase came as Bitcoin traded below its recent highs, suggesting the company continues to view price weakness as an opportunity rather than a risk. Analysts note that this discipline has been central to Strategy’s ability to build such a large position over time.
Michael Saylor has repeatedly described Bitcoin as a superior store of value, framing it as digital property recognized on a global scale. His messaging has emphasized holding Bitcoin for the long term rather than trading it for short-term gains.
BTC Yield Hits 23.2% in 2025
One of the most closely watched metrics shared by Strategy is its Bitcoin yield, which reached 23.2% year-to-date in 2025. This figure reflects the company’s ability to grow its Bitcoin exposure relative to its capital structure.
Supporters argue that this yield demonstrates the effectiveness of Strategy’s financing and accumulation model. Through a mix of equity offerings, convertible notes, and other financial instruments, the company has continued to add Bitcoin while managing its overall cost basis.
Critics, however, caution that such an approach remains heavily dependent on Bitcoin’s long-term appreciation. While the strategy has worked well during bullish periods, it also exposes the firm to significant downside risk during prolonged market downturns.
Market Reaction and Investor Attention
News of the latest Bitcoin purchase quickly circulated across social media and trading desks. Investors tracking both Bitcoin and Strategy’s stock viewed the announcement as another signal of unwavering confidence from one of Bitcoin’s most vocal corporate advocates.
Historically, Strategy’s purchase announcements have not always resulted in immediate price gains for Bitcoin. In some cases, markets have reacted with short-term volatility as traders attempt to anticipate or “sell the news.” Over the longer term, however, the company’s consistent accumulation has contributed to the narrative of institutional adoption.
Market participants note that Strategy’s holdings represent a meaningful portion of Bitcoin’s liquid supply, reinforcing the idea that large, long-term holders can influence broader supply dynamics.
Bitcoin’s Role on Corporate Balance Sheets
Strategy’s ongoing accumulation underscores a broader trend: Bitcoin’s gradual integration into corporate treasury strategies. While most companies remain cautious, Strategy has positioned itself as a pioneer, demonstrating how Bitcoin can function as a primary reserve asset rather than a speculative allocation.
Advocates argue that Bitcoin’s fixed supply, global liquidity, and decentralized nature make it attractive in an era of monetary uncertainty. For Strategy, these attributes form the foundation of its long-term thesis.
At the same time, regulators and traditional analysts continue to scrutinize the risks. Bitcoin’s price volatility, regulatory uncertainty, and accounting treatment remain key challenges for companies considering similar strategies.
Michael Saylor’s Influence on the Crypto Narrative
Michael Saylor’s role in shaping the corporate Bitcoin narrative cannot be overstated. Through frequent public commentary, interviews, and social media updates, he has helped normalize the idea of Bitcoin as a treasury asset.
The confirmation of this latest purchase via Saylor’s X account, later cited by hokanews, reflects how closely his personal voice is tied to Strategy’s identity. While the company’s communications remain formal, Saylor’s presence continues to amplify their impact.
Despite criticism from skeptics, his long-term conviction has attracted a loyal following among Bitcoin supporters who view Strategy as a bellwether for institutional confidence.
Risks Remain, Conviction Endures
Even as Strategy’s Bitcoin yield climbs, risks remain ever-present. A sharp and sustained decline in Bitcoin’s price would directly impact the company’s balance sheet and investor sentiment. Rising interest rates or tighter financial conditions could also affect the cost of financing future purchases.
Yet, Strategy shows no sign of changing course. The firm’s leadership has repeatedly emphasized that short-term price fluctuations are secondary to the long-term thesis.
For now, the latest acquisition reinforces that message. Strategy is not slowing down. It continues to accumulate, positioning itself as a long-term proxy for Bitcoin exposure in public markets.
A Defining Corporate Bitcoin Bet
With nearly 673,000 Bitcoin on its books, Strategy’s bet has become one of the most consequential experiments in modern corporate finance. Whether it ultimately proves visionary or reckless will depend largely on Bitcoin’s trajectory in the years ahead.
What is clear today is that Strategy remains firmly committed. Each new purchase strengthens its position and keeps it at the center of conversations about Bitcoin, institutions, and the future of money.
As 2025 draws to a close, markets will continue watching Strategy closely. Not just for what it buys next, but for what its bold approach signals about Bitcoin’s evolving role in global finance.
hokanews.com – Not Just Crypto News. It’s Crypto Culture.
Writer @Ethan
Ethan Collins is a passionate crypto journalist and blockchain enthusiast, always on the hunt for the latest trends shaking up the digital finance world. With a knack for turning complex blockchain developments into engaging, easy-to-understand stories, he keeps readers ahead of the curve in the fast-paced crypto universe. Whether it’s Bitcoin, Ethereum, or emerging altcoins, Ethan dives deep into the markets to uncover insights, rumors, and opportunities that matter to crypto fans everywhere.
Disclaimer:
The articles on HOKANEWS are here to keep you updated on the latest buzz in crypto, tech, and beyond—but they’re not financial advice. We’re sharing info, trends, and insights, not telling you to buy, sell, or invest. Always do your own homework before making any money moves.
HOKANEWS isn’t responsible for any losses, gains, or chaos that might happen if you act on what you read here. Investment decisions should come from your own research—and, ideally, guidance from a qualified financial advisor. Remember: crypto and tech move fast, info changes in a blink, and while we aim for accuracy, we can’t promise it’s 100% complete or up-to-date.
Stay curious, stay safe, and enjoy the ride!