It's Official! Yi He Is Binance's New Boss — Richard Teng Opens Up About the Major Behind-the-Scenes Reshuffle
Yi He Appointed CEO of Binance New Co as Richard Teng Outlines the Exchange’s Future Direction
HOKANEWS — December 2025. Binance, the world’s largest cryptocurrency exchange by trading volume, has announced a significant leadership restructuring, placing longtime executive and co-founder Yi He at the helm of Binance New Co, the entity responsible for overseeing several of the company’s core operational divisions. The move comes as the organization attempts to reinforce global trust, strengthen regulatory compliance, and adapt to a rapidly evolving digital asset landscape.
The announcement, delivered by Binance CEO Richard Teng during Binance Blockchain Week in Dubai, has sparked major interest across the digital asset industry. For many early supporters and insiders, Yi He’s rise to the position of CEO feels like a natural and long-awaited progression. Though often working behind the scenes, Yi He has played a defining role in shaping Binance’s global strategy, internal culture, and product development since its founding.
The leadership transition arrives during a pivotal era for the exchange—one marked by increased global scrutiny, restructuring efforts, and renewed ambitions for international expansion.
Yi He Steps Forward as CEO of Binance New Co
The announcement was made on stage in Dubai, where Teng described Yi He as “one of the foundational forces behind Binance’s success.” Though she has rarely been the face of the organization, industry observers and employees alike recognize her as a strategic architect responsible for guiding major decisions across branding, growth, and user experience.
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| Source: Xpost |
Teng emphasized that Yi He’s leadership had been an integral part of the company since its inception, even if much of her work remained out of the public eye. Her elevation to CEO of Binance New Co formalizes responsibilities she has essentially carried for years.
Within hours, the news spread across international media outlets, becoming one of the most-reported developments in cryptocurrency news. Analysts noted that the appointment helps clarify how Binance plans to navigate its next chapter—balancing product innovation with heightened regulatory expectations.
A Co-Founder With Deep Influence
Yi He, born in 1988 in China, has long been known among insiders as one of the industry’s sharpest operators. Before joining the crypto world, she built a reputation in branding, entrepreneurship, and digital media. At Binance, she helped shape everything from user acquisition strategies to internal management culture.
Her early work led to some of the rapid expansion milestones that defined Binance’s rise from a startup to a global financial powerhouse. Though Changpeng Zhao, known as CZ, became the company’s public face, Yi He was instrumental in designing the systems, products, and community-first values that helped Binance dominate the market.
Now, her promotion signals a shift toward leadership that combines deep operational knowledge with long-term vision—an approach many believe is necessary as Binance moves into a more regulated stage of growth.
A Leadership Duo Built for the Next Phase
A Binance spokesperson noted that the decision to elevate Yi He reflects a leadership dynamic built on complementary strengths. While Richard Teng brings decades of experience as a regulator—having previously held roles in Abu Dhabi, Singapore, and other global financial hubs—Yi He offers product insight, organizational depth, and a clear understanding of user behavior.
The spokesperson added that the pairing of Teng and Yi He provides the stability and structure needed to support expansion into heavily regulated markets. Industry analysts say this type of leadership alignment is crucial for Binance, particularly after a year marked by major enforcement actions and legal challenges.
Teng himself described Yi He’s new role as “a natural progression.” He noted that she has already been leading many of the teams now housed under Binance New Co, and the formal title simply aligns her responsibilities with the company’s next phase of development.
What the Leadership Shift Means for Binance’s Future
Yi He responded to the announcement with a message that reflected humility and clarity. She said she is honored to work alongside Teng and emphasized that their shared values will guide Binance into a more structured and transparent future.
She highlighted three primary goals:
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Strengthen Web3 tools and infrastructure
Binance plans to continue building a suite of services that make blockchain tools more accessible to everyday users, not just to skilled traders. -
Accelerate global expansion
The company aims to expand responsibly, working closely with regulators and policymakers to meet local requirements. -
Rebuild trust and simplify crypto adoption
Yi He stressed that the company’s mission remains focused on safety, education, and making digital assets easier for new users to understand.
Industry observers believe her appointment is designed to demonstrate continuity and stability at a time when industry trust remains fragile. Following a turbulent period for the company, the leadership shift sends a message that Binance is prioritizing compliance, oversight, and long-term growth.
Binance’s Shifting Global Strategy
Under Teng’s direction, Binance has been restructuring its international operations. The creation of Binance New Co marks a broader initiative to separate regulatory activities from product development and technological innovation.
Yi He will oversee several of these core divisions, including:
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Global user operations
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Branding and ecosystem partnerships
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Product innovation
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Marketing and growth teams
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Community engagement strategies
Meanwhile, Teng will continue to lead high-level regulatory relations, institutional partnerships, and global policy efforts.
Experts note that such a structure aligns with practices seen in major financial institutions, where regulatory oversight and product development are kept distinct to ensure accountability and transparency.
Binance’s Path Forward in a Tough Regulatory Environment
Over the past year, Binance has faced intensified scrutiny from regulators in the United States, Europe, and parts of Asia. As the company works to settle investigations, strengthen compliance procedures, and rebuild market confidence, leadership clarity remains essential.
With Yi He stepping into a more visible executive role, Binance gains an operator with a long history of navigating crises, launching new products, and leading cross-functional teams.
Her influence will likely shape how the exchange introduces consumer protection tools, risk management frameworks, and transparent communication channels in the months ahead.
Industry Reaction: A Strategic and Predictable Move
Market analysts have largely responded positively to the leadership news, calling the decision both “strategic” and “expected.” Yi He has long been recognized as the backbone of several major decisions at Binance, and her elevation could help stabilize internal structures and reinforce confidence among institutional partners.
Some commentators note that the timing of the announcement—during a flagship global event—appears designed to reset the narrative surrounding Binance’s future.
Others argue that the move signals a shift toward a more mature corporate structure, one better equipped to withstand global regulatory pressures.
A Vision for the Future of Digital Finance
Together, Teng and Yi He say their mission remains the same: to build a safer, more inclusive digital finance ecosystem. Under their joint leadership, Binance aims to refine its identity—not just as a trading platform, but as a foundational infrastructure provider for the global Web3 economy.
As they outlined during the Dubai event, the exchange plans to:
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Support national and regional blockchain initiatives
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Develop tools for merchants and small businesses
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Expand educational programs worldwide
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Strengthen consumer protection protocols
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Bring Web3 adoption to the mainstream
The appointment of Yi He is expected to play a central role in these efforts, marking what both leaders described as the beginning of a new chapter—one rooted in transparency, rigorous oversight, and long-term global strategy.
Conclusion
Binance’s confirmation of Yi He as CEO of Binance New Co marks a major turning point for the company. With her operational expertise combined with Richard Teng’s regulatory background, the organization is positioning itself for a new era—one defined by stability, compliance, and sustainable growth.
As the crypto landscape continues to evolve, Binance’s leadership strategy reflects a clear message: the exchange is ready to move forward with renewed focus, stronger governance, and a long-term vision for the future of digital finance.
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