XRP Is Entering a New Era: Franklin Templeton’s ETF Could Shake the Entire Crypto Market
Franklin Templeton Nears XRP ETF Approval as Market Momentum Builds
Franklin Templeton is moving closer to securing regulatory approval for its highly anticipated XRP exchange-traded fund, a development that could reshape institutional participation in one of the world’s most closely watched digital assets. Following the surprisingly strong debut of Canary Capital’s XRPC ETF, attention across the crypto market has shifted toward what could become the next major catalyst for XRP’s long-term adoption.
Institutional demand for XRP has been accelerating over the past week, even as the broader crypto market shows signs of cooling. The pending decision on Franklin Templeton’s application is fueling speculation that another wave of traditional financial giants may soon enter the XRP ecosystem.
A Market Shift Triggered by Canary Capital’s Blockbuster ETF Launch
The turning point came on November 13, 2025, when Canary Capital launched the XRPC spot XRP ETF. What followed stunned analysts and investors alike. The new fund recorded an impressive $58.6 million in first-day trading volume, paired with $245 million in net inflows—making it the strongest ETF debut in the crypto sector this year.
Bloomberg analyst Eric Balchunas noted that XRPC narrowly surpassed BSOL’s launch performance, but both remained far ahead of any other ETF introduced in 2025. That early surge in demand signaled something the market had been reluctant to acknowledge: institutional investors were ready for regulated access to XRP, and they were willing to commit substantial capital from day one.
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The successful launch shifted sentiment quickly. For months, cryptocurrency markets were weighed down by volatility, regulatory friction, and macroeconomic uncertainty. But XRPC’s performance provided a clear signal that demand for structured, compliant exposure to digital assets remains alive—especially for assets with strong global trading communities like XRP.
The momentum created by Canary Capital’s debut is now paving the way for other firms, with Franklin Templeton positioned as the next major player likely to secure approval.
Franklin Templeton’s XRP ETF Approval May Arrive Within Days
Franklin Templeton has been updating its filing documents throughout the past week, an indication analysts interpret as preparation for imminent approval. Based on regulatory review timelines, the decision could arrive anytime between November 14 and November 18.
Several other firms are not far behind:
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Bitwise: Expected approval between November 19–20
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21Shares & CoinShares: Anticipated between November 20–22
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Grayscale & WisdomTree: Targeting approvals in late November
This sequence of filings suggests November could become one of the most important months for XRP since 2023. A new wave of ETFs would not only diversify institutional investment options but also cement XRP as a top digital asset worthy of regulated financial products.
The trend also signals a broader shift: after years of caution, global investment firms appear increasingly committed to expanding their crypto offerings, even amid market uncertainty and evolving regulations.
XRP Price Declines Despite Rising ETF Excitement
While institutional interest has surged, XRP’s price has not yet reflected the market buzz. The cryptocurrency fell 1.38% in the past 24 hours, trading around $2.25. Although the drop is relatively small, its timing—occurring immediately after one of the strongest ETF debuts of the year—has raised questions among traders.
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Analysts point to three key reasons:
1. Sell-the-News Reaction
It’s common for traders to sell into major events, especially after weeks of anticipation. When Canary Capital’s XRPC fund launched, some investors took profits, contributing to the short-term dip.
2. Technical Breakdown
XRP fell below the important support level at $2.35. The next support sits at $2.20, and if that level fails, analysts warn XRP could retest $2.00.
3. Delayed Impact of ETF Inflows
ETF inflows often take several days to meaningfully influence price. Settlement cycles, fund creation processes, and institutional allocation periods create a lag between investor demand and market impact.
In short, price action may not yet reflect the growing institutional appetite for XRP.
The Stakes of Franklin Templeton’s Approval
If Franklin Templeton’s ETF gains approval this week, the event could mark the beginning of a second wave of XRP-focused investment products. Market participants will be watching two critical indicators:
1. ETF Inflows
Canary Capital’s inflow of $245 million shocked the market. If Franklin Templeton experiences similar demand, it could dramatically increase institutional exposure to XRP within days.
2. Price Stability Above $2.20
Holding the $2.20 support level is crucial. If XRP maintains this level while ETF inflows rise, analysts believe the cryptocurrency could make another attempt at key resistance zones around $2.88 and $3.65.
A strong response from investors could set the stage for a gradual recovery and potential rally heading into December.
Why XRP ETFs Matter Now More Than Ever
The approval of multiple XRP ETFs would have deeper implications beyond short-term price movements. For the first time, institutions would have a regulated, straightforward channel to gain exposure to XRP without relying on offshore platforms, derivatives markets, or token custody services.
This increases:
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Legitimacy: More regulatory clarity could attract cautious investors.
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Liquidity: ETF inflows can tighten the supply-demand balance.
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Visibility: XRP gains a stronger foothold in mainstream financial products.
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Market Structure: ETFs offer more tools—options, hedging instruments, and passive investment routes.
With Bitcoin and Ethereum ETFs already well established, the expansion into XRP signals a broader institutional shift toward diversified exposure within the digital asset sector.
The Bigger Picture: A November to Remember for Crypto ETFs
While XRP takes the spotlight this week, the broader market is experiencing one of its most significant ETF expansions in years. Multiple firms, including Bitwise, 21Shares, and CoinShares, are lining up new products.
For XRP, this aligns with ongoing global adoption trends:
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Increased remittance usage across Asia and Latin America
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Growing interest in enterprise blockchain solutions
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Expanding liquidity on U.S. and international exchanges
The timing reinforces the idea that digital assets with practical utility and established communities are drawing renewed institutional interest.
What Comes Next?
If approval arrives as expected, the next few weeks may define XRP’s trajectory heading into 2026. Investors will monitor:
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ETF inflow momentum
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Whether more firms file for XRP-related financial products
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Market reactions from competitors
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Regulatory commentary from U.S. policymakers
If institutional demand remains strong, analysts believe XRP could transition from a volatile altcoin into one of the core assets held by large financial institutions—similar to the trajectory Bitcoin and Ethereum experienced after receiving ETF access.
Conclusion
Franklin Templeton’s pending XRP ETF approval marks a pivotal moment for the cryptocurrency market. With multiple firms preparing launches, institutional inflows accelerating, and investor attention intensifying, November could become a landmark month for XRP’s evolution.
While short-term price volatility persists, the long-term outlook is being shaped by structural changes. The introduction of regulated investment products, expanding institutional participation, and growing global adoption suggest XRP is entering a new phase—one where traditional finance and digital assets converge more closely than ever.
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