ZOOZ Doubles Down on Bitcoin: Treasury Hits Over $115 Million with Latest Purchase

 

ZOOZ Strengthens Bitcoin Holdings with Latest $10.5 Million Purchase

ZOOZ Strategy Ltd has further solidified its position in the corporate Bitcoin landscape by adding 94 more Bitcoin to its treasury, at an average price of $112,000 per coin, totaling an investment of approximately $10.5 million. This latest acquisition brings ZOOZ’s total Bitcoin holdings to 1,036 coins, positioning the company among the leading corporate holders of the digital asset globally.

Since initiating its Bitcoin treasury strategy in July 2025, ZOOZ has accumulated a total Bitcoin value of around $115 million. The move reflects the company’s continued confidence in Bitcoin not only as a store of value but also as an integral component of a digital financial system that bridges traditional markets with the evolving crypto economy.

Pioneering Dual-Listed Corporate Bitcoin Adoption

ZOOZ stands out as the first company listed on both Nasdaq and the Tel Aviv Stock Exchange (TASE) to adopt Bitcoin as a core treasury reserve asset. The dual listing provides investors with a unique opportunity to gain exposure to the company’s digital asset holdings denominated in New Israeli Shekels (NIS), a rare proposition in global capital markets.

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Jordan Fried, CEO of ZOOZ, emphasized that the expanded treasury demonstrates the company’s confidence in Bitcoin’s resilience and its role in long-term wealth preservation.

“Our growing Bitcoin treasury underscores our belief in the cryptocurrency as a resilient store of value and a cornerstone of sound financial strategy,” Fried said. “ZOOZ is committed to building a bridge between traditional capital markets and the digital economy.”

This statement reinforces ZOOZ’s strategic vision of combining transparency, decentralized principles, and financial discipline in its corporate model.

Corporate Bitcoin Adoption on the Rise

ZOOZ joins a growing number of publicly traded companies incorporating Bitcoin into their balance sheets, following in the footsteps of pioneering firms such as MicroStrategy and Tesla. For these companies, Bitcoin serves not only as a hedge against inflation but also as a long-term investment vehicle aimed at capital growth.

The integration of Bitcoin into corporate treasury management is helping institutional entities adapt to the digital asset ecosystem. ZOOZ’s recent acquisition highlights its confidence in Bitcoin’s potential despite the volatility that has historically characterized the market. It also reflects a broader trend in which companies adjust their treasury strategies to navigate changing macroeconomic conditions, interest rate fluctuations, and the increasing demand for digital assets.

ZOOZ’s Strategic Vision: Bridging Traditional Finance and Bitcoin

Beyond its investment in Bitcoin, ZOOZ is integrating regulatory compliance with innovation, providing shareholders with transparent and disciplined exposure to digital assets. The company’s continued purchases demonstrate a commitment to long-term value creation and responsible management of its financial resources.

With Bitcoin prices hovering around $112,000, ZOOZ’s latest acquisition comes at a strategic moment, as institutional interest in cryptocurrencies continues to rise. Analysts note that as traditional and digital markets converge, companies that proactively adopt digital assets may become leaders in treasury management in the era of blockchain and decentralized finance.

ZOOZ’s approach reflects a broader vision in which digital and traditional finance coexist. By adopting Bitcoin as a treasury reserve, the company is not only hedging against market uncertainty but also positioning itself as an early adopter capable of leveraging the unique advantages of blockchain technology for corporate finance.

Implications for Investors and the Market

The move by ZOOZ has implications beyond its own balance sheet. Corporate Bitcoin adoption can influence investor confidence and market perceptions, signaling that traditional firms are increasingly taking digital assets seriously as part of their financial strategy. By publicly expanding its Bitcoin holdings, ZOOZ sends a strong signal to both investors and the market that cryptocurrencies are being recognized as legitimate, long-term components of corporate finance.

Moreover, ZOOZ’s dual listing allows investors to directly engage with its Bitcoin strategy across different markets, offering a diversified approach to digital asset exposure. This innovative strategy may encourage other multinational firms to consider integrating digital currencies into their treasury policies, potentially accelerating the mainstream adoption of Bitcoin in corporate finance.

Looking Ahead: ZOOZ and the Future of Digital Treasury

As ZOOZ continues to expand its Bitcoin holdings, its strategy serves as a blueprint for how traditional finance can embrace digital assets without compromising transparency or regulatory compliance. The company’s model reflects a careful balance between innovation and prudence, positioning it as a potential leader in the digital finance era.

With global interest in cryptocurrencies growing, ZOOZ’s approach highlights the evolving role of Bitcoin in corporate treasuries and financial planning. The company’s strategy suggests that while market volatility remains a factor, the long-term potential of digital assets as stores of value and growth instruments is gaining recognition among forward-looking corporations.

In an increasingly digitized economy, ZOOZ’s commitment to bridging conventional capital markets with the Bitcoin ecosystem illustrates a transformative approach to corporate finance. Its recent purchase reinforces the growing legitimacy of cryptocurrencies in traditional financial structures and sets the stage for broader institutional adoption.

Conclusion

ZOOZ Strategy Ltd’s recent $10.5 million Bitcoin acquisition reaffirms its position as a leading corporate holder of digital assets and demonstrates a forward-thinking approach to treasury management. By leveraging its dual listing on Nasdaq and TASE, the company provides a unique avenue for investors to participate in its Bitcoin strategy, bridging traditional financial systems with the emerging digital economy.

As corporate adoption of cryptocurrencies continues to grow, ZOOZ exemplifies how innovation, strategic planning, and regulatory compliance can converge to create sustainable value in the age of digital finance. The company’s actions may serve as a model for other firms looking to diversify their balance sheets and capitalize on the long-term potential of Bitcoin.

Writer @Ellena

Erlin is an experienced crypto writer who loves to explore the intersection of blockchain technology and financial markets. She regularly provides insights into the latest trends and innovations in the digital currency space.

 

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