Steak 'N Shake Drops Ethereum for Pi Network Payments—A Turning Point in Crypto Adoption

In a move that’s sending ripples through the crypto and retail industries, fast food giant Steak 'N Shake has officially announced it will no longer accept Ethereum (ETH) payments. Instead, the company is pivoting toward Pi Network, offering customers the option to pay with Pi Coin. This decision marks a significant moment in the evolution of crypto utility, highlighting Pi Network’s growing relevance in real-world commerce.

Ethereum Out, Pi Network In: The Shift in Strategy

Steak 'N Shake’s decision to drop Ethereum payments came after a wave of backlash from Bitcoin supporters and broader concerns about Ethereum’s transaction fees and scalability. Despite a social media poll showing majority support for ETH payments, the company suspended the initiative within hours due to community pressure.

Now, the brand is embracing Pi Network—a platform known for its mobile-first mining model, verified user base, and emphasis on utility. By integrating Pi Coin into its payment options, Steak 'N Shake is aligning with a crypto project that prioritizes accessibility, low fees, and community-driven growth.

Why Pi Network Appeals to Merchants

Pi Network offers several advantages that make it attractive to merchants:

• Low transaction costs: Unlike Ethereum, which often suffers from high gas fees, Pi Network’s infrastructure is designed for cost-efficient transactions.

• Mobile accessibility: Users can mine and spend Pi Coin directly from their smartphones, making it easy for customers to engage with the platform.

• Verified user base: Through its KYC process, Pi Network ensures that users are real individuals, reducing fraud and enhancing trust.

• Growing ecosystem: With hundreds of decentralized applications and merchant initiatives like PiFest, Pi Network is rapidly expanding its utility.

These features make Pi Coin a practical choice for businesses looking to integrate crypto payments without the technical and financial hurdles associated with legacy blockchains.

🚨Fast food giant Steak 'N Shake has announced it will no longer accept Ethereum payments. They're right. They'll now have the option to pay with $Pi. 🤳🏼 What do you think? Let's discuss in the comments 👇😃🥂 #PiNetwork pic.twitter.com/C1fTx2Qmdq

— PiNetwork⚡️阿龙 (@fen_leng) October 13, 2025

The Broader Implications for Crypto Adoption

Steak 'N Shake’s pivot to Pi Network is more than a brand decision—it’s a signal of changing tides in crypto adoption. As businesses seek more efficient and inclusive payment solutions, platforms like Pi Network are gaining traction. This shift reflects a growing demand for crypto that functions as a currency, not just a speculative asset.

It also underscores the importance of community influence in shaping corporate crypto strategies. The backlash against Ethereum and the support for Pi Coin demonstrate how user sentiment can drive real-world decisions.

Pi Network’s Role in the Web3 Economy

Pi Network is positioning itself as a foundational layer in the web3 economy. With its mobile-first design, decentralized governance, and emphasis on utility, the platform offers a blueprint for inclusive digital finance. The integration with Steak 'N Shake adds to a growing list of merchants and developers building on Pi, reinforcing its credibility and reach.

As Pi Network transitions toward its Open Mainnet phase, more businesses are expected to adopt Pi Coin for payments, loyalty programs, and decentralized applications. This momentum could accelerate Pi’s path toward mainstream recognition and long-term value.

Writer @Ellena

Erlin is an experienced crypto writer who loves to explore the intersection of blockchain technology and financial markets. She regularly provides insights into the latest trends and innovations in the digital currency space.

 

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