Crypto Market on Fire as Upbit Lists TOSHI, Euler, and Plume

Upbit Listing Boosts TOSHI, Euler, and Plume: Can Prices Sustain the Momentum?

South Korea’s largest cryptocurrency exchange, Upbit, has made headlines once again, announcing that it will list TOSHI, Euler (EUL), and Plume (PLUME) on its trading platform. The news has immediately sent ripples through the market, with traders and analysts now debating whether this move could mark the beginning of a new rally for these tokens.

The listings went live on September 17, 2025, at 6:00 UTC (5:00 KST). According to the official announcement, TOSHI will be tradable against KRW and USDT, while both Euler and Plume will be available on BTC and USDT markets. Deposits and withdrawals for EUL and PLUME are supported on the Ethereum network, while TOSHI will follow its respective chain protocol.

The listing underscores Upbit’s growing influence in shaping altcoin price trajectories, and the immediate market response has been nothing short of remarkable.

Why the Upbit Listing Matters

Upbit, operated by Dunamu, is not only South Korea’s largest exchange but also one of the most important liquidity hubs in the Asian crypto market. With millions of active users and a reputation for accelerating adoption of newly listed assets, a single Upbit listing can spark sharp price surges and trigger global attention.

For tokens like TOSHI, Euler, and Plume, the announcement alone provided a significant tailwind. Each of these assets comes with a different narrative—ranging from memecoin culture to decentralized finance innovation and real-world asset tokenization. Collectively, their listings reveal Upbit’s intention to diversify its offerings and appeal to both speculative and utility-driven investors.

TOSHI Price Prediction: Meme Power Meets Market Momentum

TOSHI has quickly earned a reputation as a quirky yet promising memecoin. Inspired by Bitcoin’s mysterious founder, Satoshi Nakamoto, and also playfully tied to the cat of Coinbase co-founder Brian Armstrong, TOSHI blends cultural appeal with crypto-native humor. But behind the memes lies a token that has demonstrated surprising resilience and investor interest.

Source: CMC

At the time of the listing, TOSHI was trading at $0.0008872. Market data from CoinMarketCap showed a 55% surge in the hours leading up to the Upbit announcement. Analysts suggest that momentum could carry the token past its previous all-time high of $0.002273 in the near future.

The fundamentals also paint an encouraging picture. TOSHI’s market capitalization currently sits at $371.95 million, reflecting a 48.49% increase on the day. Even more striking is the volume-to-market-cap ratio, which hit 89.63% in the last 24 hours—a signal of strong liquidity and active trading interest.

Crypto traders are now speculating whether TOSHI could double its value following the listing. Some predict a 100% surge, arguing that the token’s memetic appeal, coupled with newfound liquidity from Upbit, could fuel rapid gains. However, skeptics caution that memecoins are notoriously volatile and that speculative surges often give way to equally sharp corrections.

Euler Price Prediction: A DeFi Contender Steps Into the Spotlight

Unlike TOSHI, Euler (EUL) takes a more serious role in the digital asset ecosystem. Built on Ethereum, Euler is a decentralized finance (DeFi) protocol that simplifies lending and borrowing across a wide range of tokens. With a total token supply of 10 billion, the project is positioning itself as a competitor to established lending protocols like Aave and Compound.

On September 17, Euler was trading at $9.84, recording a 5.81% rise in 24 hours. Earlier in the day, the token touched its all-time high of $15.89, underscoring the market’s bullish reaction to Upbit’s announcement.

Source: CMC

Experts from CoinGabbar estimate that post-listing momentum could push Euler’s price to $45 in the medium term, assuming continued demand from retail investors and growing interest in DeFi services. At present, Euler’s market capitalization stands at $197.36 million, reflecting a 5.1% daily increase.

What makes Euler particularly appealing is its dual positioning: it offers practical utility in the DeFi space while also enjoying speculative support thanks to its relatively limited trading history. This combination of fundamentals and hype could make Euler one of the standout tokens of the year—provided it can deliver on its promises of secure, efficient decentralized lending.

Plume Price Outlook: Optimism or Overhype?

The third asset on Upbit’s list is Plume (PLUME), a blockchain protocol focusing on Real World Assets (RWAs). Plume’s mission is to bridge traditional financial assets with decentralized finance, enabling users to tokenize and trade real-world securities, commodities, and other assets.

While the narrative of RWAs has gained strong traction in 2025, Plume’s price performance has been more mixed compared to TOSHI and Euler. Following the Upbit announcement, PLUME initially surged to $0.1219 but quickly began showing signs of weakness, declining in subsequent trading sessions.

Source: CMC

Currently, Plume’s market capitalization sits at $323.06 million, with a modest 0.86% increase. Trading volume has reached $81.16 million, but the choppy price action has left investors divided. Some see the volatility as a healthy correction, while others worry that Plume may struggle to maintain momentum without stronger fundamentals or broader adoption of its RWA model.

The coming weeks will be crucial for Plume. If the token can stabilize above its initial surge levels, it may attract institutional interest in the growing RWA space. If not, it risks being overshadowed by more speculative plays like TOSHI or more utility-driven assets like Euler.

Market Reaction and Investor Sentiment

The market’s response to the Upbit announcement has been immediate and energetic. Historically, listings on major South Korean exchanges have acted as catalysts for short-term rallies, and this case appears to be no different.

For TOSHI, the combination of meme culture and strong liquidity could attract retail investors eager to ride the wave. Euler’s credibility in the DeFi space makes it an attractive medium- to long-term bet, while Plume’s unique focus on RWAs provides a more experimental but potentially groundbreaking investment case.

Traders are closely monitoring trading volumes, which often serve as early indicators of whether post-listing rallies will hold or fade. For now, enthusiasm remains high, but the volatility inherent in crypto markets means nothing is guaranteed.

Looking Ahead: Can the Momentum Last?

The listing of TOSHI, Euler, and Plume on Upbit has stirred significant excitement, but sustainability remains the key question. Will TOSHI ride the meme coin hype to new highs? Can Euler secure its place as a top-tier DeFi protocol? And will Plume overcome early skepticism to prove the value of RWA tokenization?

The answers will depend on broader market conditions, investor sentiment, and each project’s ability to execute on its promises. For now, one thing is certain: the Upbit listing has given these tokens a powerful platform, and the world will be watching closely to see what happens next.

Conclusion

The Upbit listings of TOSHI, Euler, and Plume highlight how exchange announcements can reshape the crypto landscape overnight. With TOSHI’s memetic momentum, Euler’s DeFi credibility, and Plume’s RWA narrative, the trio represents three very different but equally compelling stories in today’s digital asset market.

Whether these tokens can maintain their current momentum remains uncertain. Yet, the strong trading activity and market optimism suggest that investors are eager to test the waters. In a market where sentiment can shift rapidly, Upbit’s move has once again demonstrated the influence that major exchanges hold in shaping crypto trends.

Writer @Erlin

Erlin is an experienced crypto writer who loves to explore the intersection of blockchain technology and financial markets. She regularly provides insights into the latest trends and innovations in the digital currency space.

 

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