Gate.io Pulls Pump.fun Token Launch Page: Is the July 12 Sale Still Happening?

In a move that has sparked fresh debate across crypto circles, cryptocurrency exchange Gate.io has quietly removed its page for the upcoming Pump.fun token launch without any formal announcement. The sudden disappearance has triggered speculation about whether the highly anticipated Solana-based memecoin sale, initially slated for July 12, will proceed as planned or face unforeseen delays.

Sudden Removal Raises Questions

On Tuesday, crypto users on X noticed a previously undisclosed page on Gate.io advertising the Pump.fun token sale, which detailed a public offering set to begin on July 12, 2025. However, only hours later, the page vanished, replaced by a generic 404 “page not found” error on both the English and Chinese versions of Gate.io’s site.

The lack of official communication from Gate.io regarding the deletion has led to divided opinions within the crypto community. While some believe the page was mistakenly published ahead of schedule, others suspect backend concerns, potential compliance issues, or a strategic rethink by the exchange.

What the Deleted Page Revealed

According to archived details from the now-deleted page, the Pump.fun token sale was set to begin on July 12 and continue for 72 hours, operating on a first-come, first-served basis. The token sale was structured as follows:

• Total supply: 1,000 billion tokens

• Public sale allocation: 150 billion tokens (15% of total supply)

• Sale price: $0.004 per token

• Fully Diluted Valuation (FDV): $4 billion

• Sale window: July 12–July 15

Gate.io’s FAQ for the sale highlighted that there would be no maximum purchase cap per user, only a minimum purchase threshold, as long as the overall quota allowed.

Pump.fun: A Unique Meme Utility Platform on Solana

The Pump.fun platform has built its reputation as a seamless launchpad for memecoins on the Solana blockchain, enabling creators to list and trade coins without needing technical expertise or upfront payments. With a strict fair launch model, the platform ensures:

• Zero pre-mines

• Zero team allocations

• Zero trading taxes

This has positioned Pump.fun as a key destination for both memecoin creators seeking low-barrier launches and traders looking for speculative opportunities in Solana’s ecosystem.

Revenue Challenges as Competition Grows

Despite the buzz surrounding its upcoming token launch, Pump.fun has faced declining performance in recent months. Since reaching its peak in January 2025, the platform has seen a 92% drop in revenue and an 86% decline in fees.

As of July 6, Pump.fun’s daily revenue had fallen to $533,410, with fees dropping to $922,890—a significant decrease compared to its March highs. June’s monthly fee totals stood at $64.47 million, while revenues hit $39.08 million, representing less than 30% of January’s peak performance.

Adding to the challenge, BONK’s new meme launchpad on Solana has overtaken Pump.fun in daily revenue. The LetsBonk platform has surged to over $1 million in daily earnings, fueled by successful meme launches, while many Pump.fun projects are seeing declining traction.

Market Reactions: Delay, Rebranding, or Regulatory Checks?

Following the removal of the sale page, speculation has intensified. Crypto traders on X are divided, with some interpreting the deletion as a sign of potential rebranding or a rescheduling of the sale date, while others believe regulatory concerns could have prompted Gate.io to take down the page.

Source: X

“This could be a sign that they are reworking the sale mechanics, especially with the SEC and other regulators watching these launches closely,” commented a crypto analyst on X.

Others believe the removal is a standard operational step, with Gate.io planning to relaunch the page closer to the actual sale date to drive urgency among potential buyers.

Why the Pump.fun Sale Still Matters

Despite the removal of its launch page, the Pump.fun token sale remains one of the most anticipated events in the memecoin space this quarter for several reasons:

1. Unique Model: Pump.fun’s fair launch approach has differentiated it in a crowded market.

2. Community Hype: Its popularity among memecoin enthusiasts creates a ready user base.

3. Potential Price Action: The allocation of 15% of the total supply at $0.004 has drawn attention from speculators betting on post-listing price movements.

4. Proof of Stake Opportunities: Launching on Solana allows for lower transaction costs and faster trading, appealing to high-frequency traders and retail participants alike.

Pump.fun’s Future Beyond the Launch

The declining revenue trend highlights a broader challenge for memecoin platforms in sustaining user interest post-launch. While Pump.fun has successfully launched high-profile tokens like Moo Deng, Chill Guy, and Fartcoin, maintaining daily trading activity and user engagement remains a hurdle as competitors like LetsBonk gain market share.

For Pump.fun, the upcoming token sale could serve as a catalyst to rejuvenate interest and attract new liquidity to the platform. However, the sustainability of this momentum will depend on its ability to expand beyond one-time launches and build an ecosystem that retains user participation over time.

What to Watch Next

As the crypto community awaits further clarification, all eyes will be on Gate.io’s next moves regarding the Pump.fun token launch:

• Will the July 12 launch proceed as initially planned?

• Will terms or allocations be adjusted?

• Is Gate.io collaborating with Pump.fun to refine compliance before the sale?

Given the surge of interest in memecoins on Solana and the wider speculative crypto environment, the outcome of this launch could set a precedent for similar projects in the coming months.

Conclusion

Gate.io’s silent removal of the Pump.fun token sale page has introduced uncertainty into what was set to be one of the most closely watched memecoin events of July. While the reason behind the page’s removal remains unclear, market watchers and participants are prepared for potential last-minute updates or shifts in the sale schedule.

For now, traders and enthusiasts are left in a wait-and-see position, monitoring Gate.io, Pump.fun, and the Solana memecoin market for updates that will determine whether the anticipated July 12 launch will move forward as scheduled.

Whether this delay signals caution, regulatory prudence, or backend preparation, the Pump.fun token launch continues to symbolize both the promise and challenges of the evolving memecoin space.

Writer @Ellena

Ellena is an experienced crypto writer who loves to explore the intersection of blockchain technology and financial markets. She regularly provides insights into the latest trends and innovations in the digital currency space.

 

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