Metaplanet’s Bold Play: $208M in Bonds to Snap Up More Bitcoin

BTC Mega Bet: Metaplanet Issues ¥30B Zero-Interest Bonds, Now Holds 13,350 Bitcoi

In a bold demonstration of faith in Bitcoin’s long-term potential, Japan’s Metaplanet has once again doubled down, issuing ¥30 billion (approximately $208 million) in zero-interest bonds to aggressively increase its Bitcoin holdings. This decisive move underscores a growing trend among corporations that view Bitcoin not merely as a speculative asset but as a resilient treasury reserve in a shifting global economy.

A Bold Financial Strategy: Issuing Zero-Interest Bonds for Bitcoin

On June 30, 2025, Metaplanet announced the issuance of its 19th Series of Ordinary Bonds, valued at ¥30 billion, with zero coupon, unsecured, and fully subscribed by EVO FUND. The strategic capital raise allows Metaplanet to repurchase ¥1.75 billion in previous bonds while channeling the remaining funds directly into Bitcoin acquisitions.

Source: X

This approach reflects a clear treasury innovation, positioning Metaplanet as a "Japanese MicroStrategy," a reference to the US-based software firm that pioneered the corporate Bitcoin treasury model. While MicroStrategy’s bold moves shook Wall Street, Metaplanet’s strategy signals the rise of Asia’s response in the Bitcoin treasury space, proving that confidence in the digital asset’s long-term trajectory is not confined to Western markets.

13,350 BTC and Counting: The Scale of Accumulation

Metaplanet CEO Simon Gerovich disclosed that the company recently acquired an additional 1,005 Bitcoins at an average price of approximately $107,601 each, amounting to a total investment of around $108.1 million. This acquisition brings Metaplanet’s total Bitcoin holdings to 13,350 BTC, valued at nearly $1.31 billion as of the end of June 2025.

“Just three months ago, we announced live at our shareholder meeting that we hit 3,350 BTC,” Gerovich posted on X, “and now we’ve added 10,000 more to reach 13,350 BTC.”

This staggering pace of accumulation has fueled Metaplanet’s narrative as the Asian counterpart to MicroStrategy, with social sentiment overwhelmingly positive. Traders, retail investors, and key opinion leaders have praised Metaplanet’s relentless stacking strategy, which has rapidly positioned the company as a preferred equities proxy for investors seeking exposure to Bitcoin through traditional markets in Asia.

Market Response: Stock Up 391% Year-to-Date

Metaplanet’s aggressive strategy has paid off in the equity markets. The company’s stock is up 391% year-to-date, reflecting both institutional and retail investor confidence in its Bitcoin-centric treasury model.

While some critics have warned of dilution risks, Metaplanet’s unique capital approach—leveraging equity-linked, zero-coupon bonds—has kept costs low while maximizing Bitcoin yield per share, setting a new standard for treasury efficiency in corporate finance.

Bitcoin as a Treasury Asset: The Growing Trend

Metaplanet’s latest move highlights the increasing institutional interest in Bitcoin as a treasury asset. As traditional financial systems face inflationary pressures and macroeconomic uncertainties, Bitcoin’s finite supply and decentralized nature make it an appealing hedge for forward-looking companies.

MicroStrategy, which pioneered the corporate Bitcoin treasury movement, reported a Q2 Bitcoin gain of $14.2 billion, equivalent to $11.2 billion in net income, translating to approximately $40.10 per share—a dramatic rise that has left Wall Street analysts re-evaluating Bitcoin’s potential impact on corporate balance sheets.

Metaplanet’s approach mirrors this philosophy, demonstrating that Bitcoin is evolving from a speculative investment to a strategic reserve asset, solidifying its role within the global financial system.

Leveraging Blockchain and Web3 for Corporate Innovation

Beyond its Bitcoin acquisitions, Metaplanet is actively engaging with the Web3 space, integrating blockchain technology into its broader corporate strategy. This reflects a dual commitment: leveraging Bitcoin as a store of value while exploring blockchain's potential to enhance transparency, efficiency, and decentralized innovation within its operations.

Source: X

The combination of strategic Bitcoin accumulation and active Web3 exploration positions Metaplanet at the forefront of corporate innovation in Asia, providing a blueprint for other companies considering digital assets and blockchain technology as part of their long-term growth strategy.

The Road Ahead: What This Means for Bitcoin and Corporate Finance

Metaplanet’s recent moves signal a profound shift in corporate finance:

1. Treasury Diversification: Bitcoin is becoming a mainstream treasury reserve option, particularly for companies seeking to hedge against currency devaluation and economic instability.

2. Access for Investors: By acting as an equities proxy for Bitcoin, companies like Metaplanet provide traditional investors with exposure to the asset class without requiring direct crypto ownership, broadening Bitcoin’s reach.

3. Innovation Leadership: Zero-coupon, unsecured bond issuance to purchase Bitcoin demonstrates how traditional financial instruments can be repurposed to align with emerging digital asset strategies.

4. Global Adoption: The participation of Asian companies like Metaplanet underscores Bitcoin’s global appeal, indicating that interest in Bitcoin as a strategic asset is transcending regional boundaries.

Final Thoughts: A Bold Bet on Bitcoin’s Future

Metaplanet’s decision to issue ¥30 billion in zero-interest bonds to buy more Bitcoin reflects more than just a financial maneuver; it is a strong vote of confidence in Bitcoin’s role as a resilient, long-term store of value amid economic uncertainty.

As the company continues to accumulate Bitcoin, with a total holding of 13,350 BTC valued at $1.31 billion, it solidifies its identity as Asia’s MicroStrategy while setting a new precedent for treasury management and corporate innovation in the digital age.

Metaplanet’s aggressive acquisition strategy, combined with its commitment to exploring blockchain and Web3 technologies, showcases a forward-thinking approach that may inspire other corporations globally to reconsider Bitcoin’s role within their treasury frameworks.

In a world grappling with shifting financial paradigms, Metaplanet’s bold move underscores one reality: the future of finance may very well be intertwined with Bitcoin.

Writer @Ellena

Ellena is an experienced crypto writer who loves to explore the intersection of blockchain technology and financial markets. She regularly provides insights into the latest trends and innovations in the digital currency space.

 

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