Coinbase Bitcoin Card and Perpetual Futures Set for U.S. Launch

Coinbase Unveils Bitcoin Rewards Card and U.S. Crypto Futures Platform in Ambitious Push Toward Mainstream Adoption

Coinbase, one of the largest and most trusted cryptocurrency exchanges in the United States, announced on Thursday two major initiatives aimed at bringing digital assets deeper into the financial mainstream. Speaking at the 2025 State of Crypto Summit, Coinbase executives revealed plans for the launch of the Coinbase One Card, a credit card offering Bitcoin rewards, as well as the introduction of a CFTC-regulated perpetual futures trading platform for U.S. customers.

These developments represent a significant step forward in the company’s ongoing mission to bridge traditional finance (TradFi) and the growing world of decentralized digital assets.

Source: X

Introducing the Coinbase One Card: Bitcoin Rewards on Everyday Purchases

Set for a Fall 2025 release, the Coinbase One Card marks an unprecedented collaboration between a major cryptocurrency exchange and one of the most established names in banking: American Express. The card will allow users to earn up to 4% cash back in Bitcoin (BTC) on every purchase, positioning itself as a unique financial tool for consumers looking to accumulate cryptocurrency through their everyday spending.

According to Coinbase, the One Card will feature instant crypto-to-fiat conversions at the point of sale, enabling seamless transactions at any merchant that accepts American Express. This innovation is designed to make spending cryptocurrency as effortless as using a traditional credit card, a move Coinbase says is key to expanding the use of digital assets beyond speculative trading.

“The Coinbase One Card is more than just a credit card; it’s a gateway for millions of people to experience the benefits of cryptocurrency in their daily lives,” said Max Branzburg, Vice President of Product at Coinbase. “By partnering with American Express, we’re ensuring that cardholders receive the high-level security, reliability, and perks they’ve come to expect, while earning Bitcoin rewards that help them build a digital future.”

Cardholders will also gain access to premium American Express benefits, including purchase protection, travel insurance, and concierge services. This integration of crypto rewards into a familiar and trusted card platform may serve as a major catalyst for consumer adoption of digital assets.

Perpetual Futures Trading: A Compliant Path for U.S. Traders

In another headline-making move, Coinbase revealed its intention to launch a cryptocurrency perpetual futures trading platform for U.S. customers. Designed to comply fully with Commodity Futures Trading Commission (CFTC) regulations, the platform will provide sophisticated traders with new tools to engage with digital assets through derivatives contracts.

Perpetual futures allow investors to speculate on the price movements of cryptocurrencies without the constraints of expiration dates, offering greater flexibility and, often, the use of leverage. While Coinbase has already rolled out similar futures products to users outside of the United States, this marks the first time the exchange is bringing such advanced trading capabilities to the domestic market under a regulated framework.

“This is about offering U.S. traders safe, compliant access to the sophisticated trading instruments they want, without compromising on regulatory standards,” said Branzburg. “We believe that regulated futures can provide greater stability to the crypto ecosystem and attract institutional participants who may have stayed on the sidelines due to regulatory uncertainty.”

Coinbase’s move comes at a time when competitors, including platforms like Hyperliquid and COTI, are also working on regulated futures products. Analysts say Coinbase’s approach — offering centralized, CFTC-compliant futures — could reshape the landscape for crypto derivatives trading in the United States.

Decentralized Exchange Trading Integrated into Coinbase App

Adding to its suite of new offerings, Coinbase announced that it will integrate decentralized exchange (DEX) trading directly into its app. This feature will grant users access to thousands of assets available on the Base blockchain and other networks, expanding trading options well beyond the relatively limited selection of cryptocurrencies currently offered on its centralized platform.

By incorporating DEX functionality, Coinbase aims to provide users with more direct access to on-chain finance and DeFi (decentralized finance) markets — all within the familiar Coinbase interface. The feature will allow users to interact with DeFi without the need to navigate away from the exchange’s ecosystem.

“This integration aligns with our broader vision of giving users greater control, more choice, and a seamless experience as they engage with the rapidly evolving world of on-chain finance,” Branzburg said.

Bridging Traditional and Digital Finance

The unveiling of these initiatives is part of Coinbase’s broader strategy to merge the strengths of traditional finance with the innovation and inclusivity of the cryptocurrency space. By offering a Bitcoin rewards credit card, regulated futures trading, and integrated DEX services, Coinbase is working to provide consumers and institutional investors alike with the tools they need to confidently engage with digital assets.

The partnership with American Express not only lends institutional credibility to the Coinbase One Card, but also demonstrates a growing willingness within traditional finance to embrace cryptocurrency solutions. Similarly, the introduction of CFTC-regulated futures could open the door for greater institutional involvement, as it provides a level of oversight and security that larger investors often demand.

Market reactions to Coinbase’s announcements have been largely positive. Many analysts see these initiatives as an important step forward for the crypto industry, especially in the United States, where regulatory uncertainty has often been cited as a barrier to broader adoption.

“By prioritizing compliance and consumer trust, Coinbase is setting itself apart in a crowded marketplace,” said one analyst at the summit. “These are exactly the kinds of tools that could help crypto move from the fringes to the financial mainstream.”

Looking Ahead

As Coinbase prepares to roll out these new products, the crypto community and broader financial markets will be watching closely to see how they are received. The Coinbase One Card could play a pivotal role in bringing Bitcoin into the wallets of everyday consumers, while the futures platform may set new standards for regulated crypto derivatives trading in the U.S.

For Coinbase, these initiatives are more than just new products — they represent the company’s commitment to building a financial system that is more open, inclusive, and technologically advanced. Whether through innovative payment solutions, cutting-edge trading tools, or integrated on-chain services, Coinbase is positioning itself at the forefront of the next chapter in crypto adoption.

As Fall 2025 approaches, all eyes will be on Coinbase to see how these new ventures shape the future of cryptocurrency engagement in America and beyond.

Writer @Erlin

Erlin is an experienced crypto writer who loves to explore the intersection of blockchain technology and financial markets. She regularly provides insights into the latest trends and innovations in the digital currency space.

 

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